PAST CONSTITUTES A FUTURE INVESTMENT (B&Q)
A picture worth’s a thousand Items
The concept behind this design came from Vintage Photography. The idea is the ‘transformation’ of vintage photographs into bank investments, which is a reliable path to growth and a way for people to ‘keep their money safe’. The shelves have been designed in such a way as to give the customers not only a regular shopping experience, but also an experience akin to visiting an art gallery all within the same space.
The exterior design of the shelves is more creative in order to attract the customers’ attention and to make them think more about the shapes/images that products can create when looked at collectively, rather than their initial functional purpose. The purpose of this design is to show that the real value behind a photograph is the subject in the picture and not the materials that the subject is made of.
There is an interior hall behind the shelves designed to give the customers the experience of being in a small, traditionally designed gallery. Within that gallery space information about the vintage photographs are provided and additional information regarding their future value can also be found.